“ Making sure ads are relevant and high quality is a top priority for us, so we updated our policy a few months ago to require manual review for ads for online dating services.
The majority of them were XXX sites and sex related sites. The average “ dating” ad wouldn’t even send users to sites relevant to dating anyway. In fact, dating ads were being reported 3x more than any other niche!! All advertisers were thinking about a high click-through rate and it was pretty much a race to see who could get the most scandalous ads through.